Everything for wizards' shopping!
Diagon Alley, the must-visit shop for Harry Potter fans
Welcome to Diagon Alley, the must-visit street for all your wizardry needs. Here you'll find the finest shops for witches and wizards of all ages and backgrounds. Get kitted out for wizard school, the magical office, or adventure... Wear your House colors with pride, sample wizards' favorite dishes, and immerse yourself in the most magical saga ever told!
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The shops on Diagon Alley
Open the brick passage behind the Leaky Cauldron and descend into Diagon Alley. Browse the stalls of our magical shops: Ollivander is the best wand maker, as everyone knows. Need a book? Head to Flourish and Blotts! Looking for a new quill? Pop into Scribenpenne stationery shop. There are so many other themed shops to discover! The Diagon Alley website is just like the famous magical street in England: you'll find everything a wizard needs for Hogwarts, for home, for the office, and for your collection!
THE DROOLING CAULDRON
Tom from the Leaky Cauldron joins the Honeydukes team to present his selection of wizard tableware, sweets, confectionery, and everything you need for magical cooking! The Leaky Cauldron is an inn that also offers overnight stays. Find everything you need to furnish and decorate your room and home!
Ollivander
Ollivander welcomes you to his wand shop. Discover wands made by him, as well as wands from other wandmakers around the world. And remember: it is the wand that chooses the wizard!
Magical Menagerie
The magical menagerie welcomes you for everything related to magical animals and creatures, their care, and even their adoption! Will you leave with an owl, a toad, a cat...? If you're still undecided, opt for a stuffed animal in the meantime! We have a whole stock of them, from fantastic beasts to mascots from the four Hogwarts Houses.
Mrs. Guipure
Mme Guipure, ready-to-wear clothing for witches and wizards, presents its selection of clothing, accessories, leather goods, and jewelry for witches and wizards. Pins and patches are also available here!
Fleury and Bott
The magical Fleury and Bott bookstore welcomes all reading enthusiasts, whether they are wizards or Muggles! You will find books and grimoires, collectible Harry Potter novels, works about and related to the Harry Potter saga...
PIROUETTE AND BADIN
Jokes and pranks, magic and witchcraft games and toys for mischievous wizards! You'll also find beautiful replicas of objects from the Harry Potter films, luxury cards for magic tricks, chess sets... Figurines are also featured in our catalog!
Apothecary's Shop
The apothecary welcomes you to stock up on potion supplies! Potion kits, glassware and measuring tools, mortars and scales, ingredients, vials and bottles... Everything you need to become a true Master of Potions!
Wiseacres
Wiseacres, Equipment for Wizards is your go-to place for essential witchcraft accessories. Crystal balls, vials, telescopes, Ouija boards...
Nolties Botanical Novelties
At Noltie's, you'll find everything related to botany. Plants, plant pots, magic soil... Professor Sprout stops by every time she visits London! Do you like magical plants? Mandrakes, branchiflora, and other Mimbulus Mimbletonia, Noltie's has everything that grows!
Scribenpenne Stationery
Magic notebooks, calligraphy pens, diaries, wax seals, and other stamps—all the stationery you need to correspond with anyone and everyone. So grab a sheet of parchment, call your favorite owl, and let's get started!
Misty Alley
No, it's best not to venture down the Alley of Mists. This infamous alleyway is full of shady wizards, gloomy shops, and black magic artifacts... It's better to turn back and stay on Diagon Alley. You've been warned!